CitizenCard

• CitizenCard, a nationally recognized, PASS-approved proof-of-age scheme, assists the retailer in preventing sales to the under age for a range of products.
• Two million CitizenCards have been issued, which equates to over one in ten teenagers in the UK having a card at some point.
• The scheme, set up in February 1999, participates in the British Retail Consortium’s PASS initiative and is endorsed by the Home Office, local authorities and the Trading Standards Institute. Board members include Association of Convenience Stores, Experian, The Co-operative, Ladbrokes, Camelot, National Federation of Retail Newsagents and TMA.